What’s happening this season at the 11 clubs whose kits we stock at Sportmax.
The season is already in full swing, and with it come the new club kits. There are some fascinating stories this year. Arsenal won the title after a 22-year wait, PSG have won two Champions League titles in a row, and Bayern are champions of Germany once again. For us in Bulgaria, there’s something else, too: Milan is coming to Sofia to play Levski in the Europa League. Here’s what’s new at each of the clubs.
Arsenal F.C.: the 22-year wait is over
After many seasons of coming close, Arsenal have finally won the Premier League. This is the first time this century they’ve started the season as champions.
The new Arsenal FC 26/27 Tiro Travel jacket is comfortable at the stadium and works just as well around town. Arsenal collection →
Liverpool F.C.: a new season with Iraola
Liverpool’s new manager is Andoni Iraola. This year, he’ll face Bournemouth, his former club, as an opponent.
The Liverpool FC 26/27 Tiro Training training tees are available in two colours. Liverpool collection →
Manchester United F.C.: better under Carrick
After a few difficult years, United began playing more like a team in the second half of last season, with Michael Carrick now at the helm. Fans hope the progress will continue.
We have the widest range of United styles: a Tiro All Weather jacket, a Tiro Travel set, a Tiro Travel Tee and Tiro Training. Man United collection →
Chelsea F.C.: Xabi Alonso takes charge
After a turbulent 2026, Chelsea changed managers. Xabi Alonso is in charge, and this is his first job in the Premier League.
FC Barcelona: chasing another title
Barça start the season as Spanish champions, and their first El Clásico against Real Madrid is coming up in October.
Real Madrid C.F.: among the favourites once again
Real have 15 European titles, more than any other club. This year, the team are once again among the favourites both in Spain and in the Champions League.
The new Real Madrid 26/27 Tiro Travel pants and top go together, whether for training or everyday wear. Real Madrid collection →
Juventus F.C.: aiming for the top
Juve want to get back into the Serie A title race. With Inter and Napoli as rivals, it’s set to be an exciting season in Italy.
The full Tiro Travel set (jacket, tee and pants) is now available. Juventus collection →
Inter FC: defending the title
Inter are Italian champions and once again among the leading contenders for the title.
FC Bayern München: back on top
Bayern are German champions once again and once more the team everyone in the Bundesliga is chasing.
The new FC Bayern 26/27 Tiro Travel jacket comes in navy and is a great choice for the colder months. Bayern collection →
PSG FC: two Champions League titles in a row
The Parisians have won the Champions League two years running. Few clubs have managed that in the competition’s history.
AC Milan is coming to Sofia to play Levski
Milan and Levski have been drawn together in the league phase of the 2026/27 Europa League. The match will be played at Vasil Levski National Stadium and will be the two teams’ seventh meeting in European competitions.
Besides Milan, Levski will host Red Bull Salzburg, Jagiellonia Białystok and Lillestrøm in Sofia. They’ll play away against Olympique Marseille, Viktoria Plzeň, Sunderland and NEC Nijmegen. It’s not often a seven-time European champion plays in Sofia.
If you’re a Rossoneri fan or are going to the match, the club’s kits are here. AC Milan collection →
Why shop at Sportmax
Who will lift the trophies this year?
We’ll find out by summer. Until then, kits for all the teams are in the Fan Zone.
